Learning How to Listen
Companies with best-in-class Voice of the Customer (VOC) programs enjoy an almost 10-fold year-over-year increase in annual revenue, and a 55% greater customer retention rate.1
Unfortunately, VOC is fraught with risk. Done poorly, it can frustrate customers, waste resources, and distract your product teams from more important strategic priorities.
How can you turn your VOC program into a secret weapon for improving product development, branding, and customer experience? Download our latest eBook, Voice of the Customer Best Practices—written by VOC expert Susan Piotroski—to learn the 10 essential factors that will set you up for success.
- How to gather the most reliable, relevant customer data
- Why it's so important to link VOC data to other business outcome and financial information
- How to make sure your organization isn’t just empowered, but incentivized to leverage VOC's full potential