BTG eBook: Scaling Pharma X.0

eBook: Digital Health: Scaling Pharma X.0

How to Go Beyond the Pilot When You Go Beyond the Pill

Building Scalable Digital Health Applications

Digital health is one of the fastest-growing—and most promising—opportunities in life science. Done right, it can help companies increase patient engagement, improve outcomes, and tap into markets that researchers and market analysts forecast will add billions of dollars in incremental revenue opportunities.

But if you've been part of a digital health or “beyond the product” innovation group at a major pharma company, you know how difficult it is to capture, define, and execute on these opportunities.

Download our latest eBook, Scaling Pharma X.0—written by digital health expert Karl Hess—to learn how to develop digital health operating models that work for life science companies. You'll also learn how to:

  • Establish the right corporate structure and governance
  • Focus on the most tangible opportunities
  • Drive wider-scale adoption of successful experiments
  • Build sustainable, value-adding services that go beyond the product

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